A woman with long blonde hair and blue eyes, wearing a black blazer, a white shirt, and a gold necklace, sitting in an orange leather chair and smiling.

Crystal Shaw - Founder

With over a decade of experience across marketing, communications, and brand strategy, Crystal builds complete marketing systems for organizations that need the capability of a full department without the overhead of one. Her work spans brand and messaging architecture, integrated campaigns, donor and audience communications, content and design production, and marketing data operations.

She specializes in what most consultants cannot deliver alone: a single connected system where brand, content, campaigns, and data reinforce one another rather than competing for attention. Recently, she has led the design of AI-enabled marketing workflows that give lean teams the output, consistency, and pace of a far larger operation.

Charlemagne Marketing Solutions was founded to close a common gap in the industry: fragmented, underperforming marketing that never adds up to real, measurable growth.

We take a different approach.

We build and run complete marketing systems designed to reach the right audiences, strengthen engagement, and create a reliable path for growth. Our focus is on structure, strategy, and execution, continuously refining our approach to deliver meaningful, measurable outcomes for our clients.

Outside of work, Crystal enjoys traveling with her husband, Steve, and their two daughters, Grace and Ella.